Client: LaabamOne – S2S Taxi Customer App
Industry: Taxi Booking / Ride-Hailing Technology
Challenges
1. User Experience & Booking Efficiency
Ensuring seamless and fast ride-booking for customers with minimal steps and real-time updates was critical to delivering a smooth experience.
2. Driver Availability & Tracking
Customers often face delays or uncertainties due to a lack of visibility on driver locations and arrival times.
3. Trust & Transparency
Building trust with users through transparent fare details, secure payment systems, and dependable driver behavior.
4. Market Penetration
Competing in a crowded ride-hailing market while offering unique features to attract and retain local customers.
Solution
LaabamOne tackled these challenges by designing and launching the S2S Taxi Customer App with a focus on smart technology, intuitive UI/UX, and real-time operations:
Streamlined App Interface
Developed a user-friendly mobile app with intuitive navigation and easy ride booking. The interface minimized steps and provided quick access to all key features like booking, tracking, payment, and feedback.
Live Ride Tracking & Status Updates
Integrated real-time driver tracking using GPS and Google Maps API. Customers can view driver location, route, and ETA with dynamic updates.
Transparent Pricing & Digital Payments
Introduced clear fare estimations, ride history, and multiple payment modes (UPI, cards, wallets) to boost reliability and user convenience.
Performance Insights & Feedback System
Implemented rider feedback, driver ratings, and issue reporting options to maintain service quality and improve app functionality over time.
Implementation
1. App Development & Testing
Designed for Android users with a smooth onboarding experience. Conducted extensive testing across devices to ensure minimal bugs and maximum performance.
2. Location-Based Matching
Enabled auto-match of riders with nearby drivers for faster response times. Geo-fencing ensured rides were only booked within serviceable areas.
3. Security & Notifications
Added ride OTP for security, push notifications for trip updates, and SOS alert feature for emergencies.
4. Customer Support Integration
Live chat, email support, and ticketing features were added to address user queries and build a support-driven experience.
Results
Faster Ride Assignments
Reduced average waiting time from 10–12 minutes to under 5 minutes, resulting in a 60% improvement in ride start times.
Higher Booking Volume
Within the first quarter, daily active bookings grew by 90%, showing strong app adoption and user retention.
Positive App Ratings
Achieved a 4.7? rating on Google Play Store due to user-friendly experience, responsive support, and efficient ride operations.
Market Reach & Growth
Expanded operations in Tier 2 and Tier 3 cities through location-targeted marketing and regional language onboarding support.
